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Our Team

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Max Azarov
Co-Founder and Chief Executive Officer

Max is an IT entrepreneur, father of three, and outdoor sports enthusiast. With experience at Google and Cloudlike, he’s responsible for steering our overall strategic vision and fostering our culture of innovation. Keeping us on our toes (in a good way!) so we can remain EdTech industry leaders.

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Dmitry Malin
Co-Founder and Chief Operations Officer

Dmitry is a visionary IT leader whose hands-on approach and vast experience have seen us grow at rocketship speed. When he’s not building clever IT infrastructures at Novakid, he’s at home building Lego with his kids. Or hiking a picturesque cliff in South East Europe.

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Oksana Moiseeva
Chief Financial Officer

Oksana is an accounting whizz with 12 years’ multinational experience and an ACCA membership. During the 9-5, she oversees our financial health. Outside office hours, she writes non-fiction stories.

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Elena Campanella
Teacher Operations Director

Elena embodies Novakid's commitment to teaching excellence. With her 20 years of experience in the ESL industry and her expertise as an IELTS Senior Examiner, Elena ensures that our teachers provide exceptional services for our students and lead them to fluent English, as well as fosters a supportive environment for our teaching staff.

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Michael Lisovski
Engineering Director

Michael is the driving force behind Novakid's innovative products. When not leading his team, Michael loves sailing, cooking, and baking, and as a devoted father of two, he's passionate about making learning fun and accessible.

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Elvira Mambetova
Chief Education Content Officer

Elvira is the driving force behind Novakid's engaging and effective language content. Her extensive experience and passion for languages have led to the development of an exceptional curriculum that makes language learning accessible and enjoyable for our learners.

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Toby Mather
Product Director

Toby taught English to kids in Russia and Italy for a year during his Modern Languages course at Oxford University. Inspired by the experience, he launched Lingumi, a fun English-learning app for 2-6-year olds, which was acquired by Novakid in September 2024.

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Liubov Gavrilova
Sales Director

Liubov drives revenue growth and expands market reach with her expertise in sales strategy and operations. She identifies new business opportunities and executes effective sales plans, establishing Novakid as a leading player in English language learning.

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Olena Strutynska
Support Excellence Director

Olena focuses on creating a seamless customer experience. As a Certified COPC Implementation Leader, Olena ensures that Novakid's support services align with the highest standards, reducing churn and increasing customer satisfaction.

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Denis Arendt
Growth Marketing Director

Denis has spent 20 years at multinationals and EdTech start-ups across Europe and Asia. A big sports fan and a dad of 3, he knows a thing or 2 about helping companies (and children!) grow.

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Fabiana Guglielmi
Head of Creative Marketing

Fabi is an experienced creative director with 17 years of experience in design, branding, production, education and product. She is passionate about all things design, movies, music and video games. Fabi loves to play piano and travel when time allows.

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Olegs Ustinkovs
HR Director

Olegs oversees talent acquisition and retention, ensuring that Novakid attracts and cultivates top-tier talent. With over 25 years of experience in this field, Olegs is essential to maintaining a high-performing workforce that is dedicated to Novakid's mission and values.

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Maria Greku
Culture & Internal Comms Lead

Maria drives the development of a strong corporate culture and efficient internal processes. Her expertise in corporate communications has enabled seamless collaboration and fostered a culture of transparency, innovation, and success at Novakid.

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Adrienne Landry
Senior Content Manager

Adrienne combines her passion for teaching and language learning with her expertise in content creation. Her dedication to continuous learning and sharing her knowledge has been instrumental in creating engaging content that supports our learners' success.